UMG & TMG

Clémence Blum is Director of Marketing & Partnerships at TMG, the live entertainment company that celebrates African music and culture. She joined TMG in January 2025. She previously worked at Universal Music Group as VP of global partnerships where she was responsible for developing the brand partnership activity across the world. She drove business with the likes of Unilever, DHL or Accor and worked closely with UMG local teams in Asia, Africa, Europe and LATAM to establish and grow their brand partnerships departments.

Lavinia Acheampong is Strategic Partnerships Lead at TMG, the live entertainment company celebrating African music and culture. She leads global brand partnerships across TMG’s festival and live events portfolio, including Afro Nation. With over a decade of experience across agency and rights-holder environments, she specialises in culturally driven collaborations that connect brands authentically with music fans in live settings.