Leslie explores the creative process through the lens of human relationships, drawing witty parallels between brand design and the dynamics of dating. Featuring a selection of the studio’s identity projects, this talk dives into how intuition and attraction result in iconic visual storytelling.

Russell Clayton and Mark Fleming reflect on what gives brands real meaning and longevity. Drawing on experience working with global brands including Nike, Disney and Samsung, their talk explores the tensions that shape creative leadership and considers how brand strategy can help brands live more fully in culture.

Drawing from experience in music, tech, and culture with case studies from leading brands and artists, Erik and Kara unveil THE ECHO, the studio’s creative framework where cultural resonance meets strategic evolution. You’ll see why and how they’ve dropped conventional design practices and avoided presenting a moodboard to a client in over two years.

How does a challenger brand go from zero to cultural relevance - winning the “Trendiest Brand 2025” title, achieving commercial success, and gaining global recognition in less than a decade? Paul Arregui will take the audience behind the scenes of one of the most compelling brand-building stories in contemporary automotive, and expand on CUPRA’s vision and strategy for the future.

Brand Wrap ’25 maps the smartest brand moves of the year, and the ones that missed. Expect candid takes, sharp patterns, and practical signals for brands shaping 2026 from the mind behind content for Chicken Shop Date, Marks & Spencer, British Vogue and others.

In a world where most brands try to please everyone—and end up standing for nothing—Swedish creative agency Snask argues that the key to modern branding is to take a stand. If you don't have enemies, you don't have true fans.Through a mix of rock ‘n’ roll attitude and world-class design, they demonstrate how to build a brand that people actually love (or hate), rather than one they simply ignore.