STUDIO HERRSTROM

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Erik Herrström, Founder & Creative Director
Kara Griffin Cushman, Director of Operations & Production

Stopping by KIOSK to design what culture sounds like

STUDIO HERRSTRÖM is where design meets culture head-on. Based in Vienna, the studio crafts bold visual identities, campaigns, and brand experiences for the world’s biggest names in music, tech, and pop culture: from Spotify, Beats by Dre, Red Bull Music, Sony Music, and Discord to legends like Elvis Presley and Whitney Houston. Their signature process, THE ECHO™, turns deep cultural insight into design that moves people  and shapes what brands sound, feel, and look like today.

Erik Herrström, founder and Creative Director, spent years shaping Spotify’s global brand and has collected over 100 industry awards for his work redefining visual storytelling.
Kara Griffin Cushman, Director of Operations and Production, merges performance, digital strategy, and creative execution, with a track record spanning Netflix, Disney, Paramount, BLACKPINK, and Lil Nas X.

Together, they don’t just design brands → they design cultural impact.

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