ROSIE LEE GROUP

UK/NL
Russell Clayton, Co-Founder & CEO
Mark Fleming, Co-Founder & Chief Creative Officer

Stopping by KIOSK to make brands part of the streets.

Russell Clayton and Mark Fleming are the minds behind Rosie Lee Creative, Against Time, and Unorthodox Blend, three platforms where brand, culture, and storytelling collide. Their work spans global collaborations with Nike, UGG, New Balance, Airbnb, Vans, and National Geographic, creating ideas that live in culture rather than just speak to it.

Russell Clayton, Co-founder and CEO, is a strategic thinker who sees brands as forces that shape culture and move society forward. With decades of global experience, he brings a philosophical yet razor-sharp approach to brand strategy, connecting logic with emotion and structure with soul.

Mark Fleming, Co-founder and Chief Creative Officer, is a storyteller and design leader whose work builds community through creativity. From immersive brand worlds to subcultural storytelling, he crafts experiences that resonate far beyond the campaign.

Together, they create brands that live, breathe, and belong in culture.

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