LUCIJA POTOČNIK

Lucija Potočnik is the Director of Creative Strategy & Digital at Studio Sonda, one of Croatia’s most internationally awarded independent creative studios. With over a decade in digital and years in strategic creative development, she bridges analytical thinking with artistic intuition. Lucija believes that versatility is her superpower, using it to build strong brand foundations and innovative digital solutions.

Lucija’s creative strategy can be seen in the biggest regional brands - from Ožujsko pivo to Domaćica.