IGNASI PRIETO
ES
Global Chief Brand Officer Cupra & SEAT
Stopping by KIOSK to challenge the norm.
Ignasi Prieto, Global Chief Brand Officer at CUPRA and SEAT, is coming to Zagreb to share how a challenger brand reshaped the rules of automotive marketing, and culture. Under his leadership, CUPRA has grown from an experimental offshoot of SEAT into one of the most progressive mobility brands in the world, crowned Trendiest Brand of the Year 2025.
From collaborations with Rosalía and FC Barcelona to partnerships with Primavera Sound and Zellerfeld, Prieto continues to build a brand that thrives at the intersection of design, performance, and emotion. His approach proves that in a world of conformity, the bold don’t just stand out → they set the pace.
From collaborations with Rosalía and FC Barcelona to partnerships with Primavera Sound and Zellerfeld, Prieto continues to build a brand that thrives at the intersection of design, performance, and emotion. His approach proves that in a world of conformity, the bold don’t just stand out → they set the pace.
