PAUL ARREGUI
ES
Head of Brand Strategy
Stopping by KIOSK to challenge the norm.
Paul Arregui is a seasoned marketing leader with a 12-year tenure within the group. After managing product marketing for flagship models like the Ibiza, Arona, and Formentor, he spearheaded the group’s expansion into South American markets.
Following three years as the Executive Assistant to the Director of CUPRA, Paul was appointed Head of Brand Strategy and Corporate Identity in 2024.
He is now responsible for defining the brand’s strategic direction and visual evolution.
Following three years as the Executive Assistant to the Director of CUPRA, Paul was appointed Head of Brand Strategy and Corporate Identity in 2024.
He is now responsible for defining the brand’s strategic direction and visual evolution.
